One way that many banks are approaching that task is through visual marketing using digital signage.
There is no doubt that online banking has brought convenience and time savings for a lot of consumers. However, there is still a substantial number of people who prefer traditional banking. Here, the challenge for financial institutions is to bridge the gap between online and offline banking in order to enable all of their customers to experience a high level of service.
In the past, traditional banking has exuded an air of formality. Today, many financial institutions are moving away from that and taking cues from coffee shops and sports clubs in order to create an atmosphere of comfort and personalized service. With the use of digital signage, it has become easier for bank personnel to show consumers their personal finance options.
In short, banks using visual marketing are bridging the gap between their online and in-store banking experience. This allows financial institutions to create customer loyalty by leveraging emotional connections and personal relationships.
And while financial institutions have made great strides online, many of these have rediscovered the value and importance of in-store services in order to facilitate stronger customer relations while increasing their revenue. Here, digital signage is used as a communication tool whereby current and prospective customers can be shown the products and services a branch has to offer.
As a visual marketing tool, digital signage offers several advantages over conventional counterparts. For one, digital signage can target rich media and make a more compelling case to customers as compared to printed signs and posters.
The improved capabilities of digital signage has also allowed it to be used beyond traditional storefront use. For example, many financial institutions are now using digital signage and video boards as a tool to showcase videos which can heighten engagement, educate consumers and encourage conversations between customers and financial institutions. Digital signage can even help customers feel more at ease inside branches and reduce perceived waiting times—something banks and related institutions have long struggled with.
But apart from enabling financial institutions to provide a higher quality of offline service and customer experience, the use of digital signage offers a few other key benefits.
For one, digital signage in banks have significantly reduced the time needed by a teller to service a client. Furthermore, this tool allows a branch to handle a high volume of clients, even with reduced staff, without compromising the level of service. Next, digital signage has reduced the expenses associated with the printing of traditional marketing tools.